Addiction is an illness – let’s treat it with empathy. Because everyone is someone’s someone.

People  – not numbers – live with addiction.

Someone’s Someone aims to show there’s real people that represents every addiction, overdose or drug poisoning statistic you see. They may be parents, siblings, friends, neighbours. Maybe they’re the familiar faces at the coffee shop, the regulars at the grocery store, the commuters on the bus. Theyre valuable, dignified members of society, worthy of love and respect, and their absence would ripple through our communities in ways we may not immediately realize. 

Public perceptions of addiction and substance use

77%

of Ontarians acknowledge there is an opioid crisis in the province.

32%

of Ontarians acknowledge there is an opioid crisis in the province.

42%

of Ontarians acknowledge there is an opioid crisis in the province.

Help us make change

Public perception of addiction and substance use won’t change
without awareness, education and conversation.
Help us spread empathy and understanding toward people who are struggling.

Someone’s Someone is a campaign by the Canadian Mental Health Association (CMHA), Ontario, intended to raise awareness and increase empathy and understanding toward people who use substances or are living with addiction.

Learn more about CMHA and its Ontario network at ontario.cmha.ca